A woman of the world

Interview - Morumbi Curatorship Magazine Issue 1/23

A woman of the world

She is sophisticated, cosmopolitan, intelligent, independent, funny, articulate and devastatingly charming — as well as controversial..

Sheila Costa enjoys challenges—on vacation days, for example, she can hike the Camino de Santiago de Compostela or enjoy the best beaches in the Maldives, and her intellectual work never stops. "I've always enjoyed taking on a new business and designing a scalability strategy, regardless of its size," she says. It's a modus operandi the São Paulo-based businesswoman applies to her life: "Intellect never stops," she explains.

Perhaps that's why, 10 years ago, when she decided to start her own business with the goal of gaining control over her own workload, the result was one of the country's greatest strategists. She started by structuring telephony teams, having previously held a senior executive position at Vivo Empresas, then ventured into real estate, but it was in corporate lobbying that things began to take shape.

Over the course of a decade, the entrepreneur has undergone major changes to keep pace with the communications market, the most recent being the development of her digital intelligence agency, Carolla. With seven years of experience in the arts business market, Sheila naturally transitioned into marketing, combining her corporate expertise with the music industry.

After nearly five years working with major artists in Brazil, Sheila decided in December 2019 that the following year would be her sabbatical, a year she would use to transition from music to marketing. However, the pandemic soon hit, and her plans were postponed.

But it was in 2022 that everything changed. She began several partnerships that brought her professional maturity. According to Sheila, achievements like this are the result of teamwork. "I've never been afraid to do anything alone; I'm a doer. I've always believed that people can contribute and bring a new perspective to us, as long as they're connected with the same frequency and speed," she adds.

And Carolla Digital took shape as an official agency, but not just a marketing agency. The agency's greatest and main differentiator is its focus on developing strategies focused on business intelligence for the digital market.

"I don't want to be right, I want results," says Sheila Costa about building a corporate culture where employees are curious and bold in developing projects—even to disagree. "I need people who make me think differently, who bring new alternatives, who lead to better decisions. I need people who argue so I can change course—intelligent and bold arguments."

Interview given to Revista Curadoria Morumbi, Edition nº1 in Oct/22, where I was on the launch cover.

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Mom Blog:

The Journey of Balancing Career and Solo Motherhood of 4 Children

Being a single mother to four incredible children for 28 years has been one of the most challenging and rewarding experiences of my life. Each phase of their lives has brought new learning and a new perspective on motherhood. At the same time, building a solid career in the world of business and finance required an extra dose of discipline, courage, and, of course, a lot of love.

In this space, I share tips, experiences, and reflections on how to balance being a single mother with the demands of a busy professional life. From the challenges of raising four boys to the constant pursuit of personal and professional growth, my goal is to inspire other mothers to believe that it is possible to succeed in both areas, even facing motherhood without a partner by their side.

Let's join you on this journey, finding strength in small daily victories and creating a support network for all mothers who, like me, are always searching for balance and fulfillment.

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"The ability to learn is a gift; the ability to learn how to learn is a skill; the ability to learn how to unlearn is a competitive advantage."